MiQ pronounces partnership with non-public fairness company Bridgepoint to proceed long-term expansion technique

NEW YORK — MiQ, probably the most greatest world programmatic media companions on this planet, lately introduced a brand new key partnership with non-public fairness staff Bridgepoint. As a part of the partnership, Bridgepoint will enhance MiQ’s current control workforce to ship the following segment of programmatic media answers, with a focal point on endured global growth and consumer expansion. This funding represents a realization for expansion centered non-public fairness company ECI Companions, who’ve been partnered with MiQ since 2017, producing a 6x go back.

Based in London in 2010 by way of Gurman Hundal and Lee Puri, MiQ has remodeled into a big world participant in serving to companies to scale and ship confirmed ROI via its media providing, analytical answers and tech platform. The corporate turns information into high-performing promoting campaigns and gives real-time insights to force tangible industry alternate. Bridgepoint used to be decided on because of its cultural and strategic alignment, and its skill to make stronger MiQ’s speedy expansion trajectory via its enjoy in product construction methods and aiding companies with their world growth plans.

“Our luck is constructed on revolutionizing the best way corporations can maximize information, however distinctive industry demanding situations round information science, analytics and programmatic buying and selling are getting extra advanced each day,” mentioned Gurman Hundal, co-founder and International Govt Chairman, MiQ. “Bridgepoint’s confirmed monitor report of cutting edge and scalable investments suits our ambition to transport to the following bankruptcy to ship for our other folks and purchasers. We might love to thank Tom Wrenn and the ECI workforce for the improbable enhance in serving to us expand over the last 5 years, serving to us flip MiQ right into a in reality world industry. We stay up for the place MiQ goes over the following 5 years and past.”

“The attached and data-driven international continues to modify and MiQ will evolve together with it,” mentioned Lee Puri, co-founder, MiQ. “We are past excited to paintings with Director Charles Welham and Spouse and Leader Funding Officer Xavier Robert, in addition to all of the Bridgepoint workforce, on this new milestone in our world expansion adventure.”

Charles Welham, director of Bridgepoint in London, mentioned: “MiQ is a big world participant partnering with one of the vital international’s main manufacturers and businesses to ship high-performing promoting campaigns and force true industry alternate via information analytics and insights. It provides main analytics answers and platforms to corporations in all places and has completed vital expansion over the previous few years. Gurman, Lee and all of the MiQ circle of relatives have cultivated best-in-class processes round innovation, generation and knowledge partnerships, and we stay up for offering the important experience to lend a hand maximize the corporate’s marketplace attainable.”

Tom Wrenn, Spouse at ECI feedback, “It’s been a fantastic adventure with Gurman and Lee, backing them of their ambition to develop MiQ into a world programmatic marketplace chief. Since our funding the workforce have advanced and performed an unbelievable North American growth technique, with over two thirds of staff income now coming from the USA. Turning in a 6x go back is consultant of the improbable partnership, and Gurman and Lee’s enthusiasm and ambition has made this funding a profession spotlight. We want them the entire splendid for the following level of the MiQ adventure.”

Jefferies, with a workforce led by way of Nandan Shinkre, Ecu Head of Era Funding Banking, and Tariq Hussain, Ecu Head of M&A, had been the appointed Monetary Advisors for this transaction.

For more info about MiQ, please consult with www.wearemiq.com.

About MiQ

We are MiQ, a number one programmatic media spouse for entrepreneurs and businesses. We attach information from more than one resources to do attention-grabbing, thrilling, industry problem-solving issues for our purchasers. We are professionals in information science, analytics and programmatic buying and selling, and our workforce of individuals are all the time able to react and remedy demanding situations briefly, to you’ll want to’re all the time spending your media investments at the proper issues in the appropriate puts.

About Bridgepoint

Bridgepoint Crew % is the sector’s main quoted non-public belongings expansion investor focussed at the middle-market with over EUR37 billion AUM and a neighborhood presence in the USA, Europe and China. We focus on non-public fairness and personal credit score and make investments across the world in six major sectors – industry products and services, client, monetary products and services, healthcare, complex industrials and generation.

About ECI

ECI is a number one non-public fairness investor, making an investment in rising companies valued as much as £300m. It has over 45 years of enjoy, participating with control groups to construct a hit world companies. With an unrivalled monitor report of 267 investments, ECI invests as both a majority or a minority investor. ECI is recently making an investment its 11th buyout fund and manages roughly £1.7 billion on behalf of our institutional traders. ECI’s enjoy within the virtual advertising area contains MiQ, Investis Virtual and Imagesound. www.ecipartners.com.

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